The owner of FC Midtjylland became a millionaire through his company Smartodds. That data-driven approach aligns with Benham and his unique path to success. It might sound odd to say a league position does not govern a manager's job security, but those in charge at Midtjylland believe their manager should be judged on his ability to achieve key performance indicators (KPIs) as they can give a greater indication of performance. “When I am being provocative I tell people that our coach, Glen Riddersholm, will never be sacked based on our league position,” Ankersen told the Guardian 2015.

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The club was founded in February 1999, but it wasn’t until July 2014 that Matthew Benham invested £6.2million and appointed Rasmus Ankersen as chairman.

The buzz, or howl, of excitement surrounding the club is a rich reward for years of work and a unique approach to bridge the gap between themselves and the elite. ‘Howling in Herning,’ one Danish outlet wrote. Granted, it was not a three-goal comeback that propelled the Wolves past Slavia Prague on Wednesday evening, but a 4-1 win thanks to three goals in the final 10 minutes- not that you’d find a fan of Midtjylland that cares how they did it. If FC Midtjylland's road to the Champions League group stage against Slavia Prague sounds somewhat reminiscent to a famous night in Istanbul, that’s because the Danish side share more than a few similarities with their Merseyside counterparts, who they will meet in Group D.

It was a dramatic night in Europe that saw history made thanks to a fantastic comeback.

Provocative protege cast